Ever thought about how an AI-backed Web 3 Data platform can shape the future of customer journeys? Today, we're pulling back the curtain on Salesforce Ventures' leap into the Web 3.0 arena, leading a $6 million investment in Mnemonic. This move presents a fascinating shift from a traditional Web 2.0 company into the thrilling world of Web 3.0 and NFTs. We'll dissect the potential of this venture and how companies like Salesforce could leverage it to gain a more comprehensive understanding of their customers, crafting personalized experiences. Moreover, we'll touch on NFTs' potential in offering a holistic view of a customer's interaction with a brand.

We're also navigating the intriguing world of decentralized social media and the power it has to revolutionize influencer marketing. Discover how these platforms can enable marketers to build direct relationships with influencers and target audiences, essentially setting up a marketplace for finding and bidding micro-influencers. And for a fun twist, we're checking out the whimsical world of Slim Jim's Meat Appers - the snack brand's latest NFT venture. From the initial minting experience to the customization options, we'll show how Slim Jims uses Web 3 technology to create a fun, interactive, and accessible experience for their consumers. So, buckle up for a gripping conversation about the evolving digital landscape, which might just change the way you think about customer relations and social media marketing.

Episode links:
- Salesforce Leads $6M Round for AI-Backed Web3 Data Platform Mnemonic
- Influencer marketing is expected to evolve into a common marketing tactic
- Snap Into the 'Meataverse'—Slim Jim Gives Away Free 'GigaJims' NFTs