Building loyalty with Web3

In the final part of the Loyalty Reimagined series we talked to Thomas Pan, a Web3 author and thought leader, about how Web3 is enabling new and powerful ways for brands to cross-collaborate.

We met with Toby Rush, CEO and Co-founder of Deem, to talk about the barriers to Web3 adoption.

We met with Drew Beechler, CEO and co-founder of Holder to talk about how Web3 is unlocking new avenues for personalization, ownership and real data privacy.

Poor engagement, high churn, low enrollment rates—what are the key warning signs of a struggling loyalty program? In this post, we'll explore these indicators and offer ways to address them.

Could Web3 be the best way to supercharge your loyalty program? Let’s delve into the benefits for your brand and customers, as well as the challenges of its integration.

How Web3 is shaking up customer loyalty for the better, giving brands the ability to build loyalty programs that set themselves apart.

Web3 is not just about reshuffling the deck, it's about creating experiences that resonate with customers on a deeper level. Find out why now is the perfect time to rethink customer loyalty.

Loyalty programs are evolving. Find out how Web3 rewards are transforming customer loyalty, offering unique, personalized incentives beyond run-of-the-mill discounts and points.

We demystify the traits and tech of Web3 loyalty programs, delve into the benefits of going Web3, and give you some real-world examples of Web3-powered loyalty programs.

Still thinking of NFTs as overpriced art? Fear not, this post will get you up to speed. Find out how NFTs are changing the way brands think about customer loyalty.

McDonald's recent debut of "McNuggets Land," isn't the brand's first venture into Web3. But why venture into Web3 again? Dive into why brands keep investing in Web3 and NFTs.

Customer retention has long been affected by the quality of a brand's loyalty program. But a seismic shift is underway as customer expectations are rapidly changing. Find out how big brands like Adidas, Lacoste, and Starbucks have turned to NFTs and Web3 to give their customers bigger and better rewards.

We talk through the benefits and features of creating a raffle reward for your Web3 community using the Step3 platform.

Communities are one of the big differentiators between Web3 loyalty programs and traditional loyalty programs. But why are they so important?

Traditional marketing KPIs fall short in capturing the full value of Web3 campaigns, discover how blockchain metrics can help.

We explore the importance of community in creating a successful NFT project, plus how to increase engagement with rewards and incentives.

Traditional customer loyalty schemes are broken and customer expectations are changing. We look at how NFTs could be a game changer in your loyalty program.

Why are so many big-name brands using NFTs these days? We weigh up the pros and cons of using NFTs as part of marketing strategy.

Find out how customer expectations are changing and learn practical strategies for boosting customer loyalty in a Web3 world.

From customer loyalty programs to proof of ownership, we look at six key ways NFTs can enhance your marketing strategy.

Brands of all sizes are shaking up their marketing strategies with NFTs. In this post, we'll explore the versatility of NFTs and look at some creative real-world examples.

A Web3 agency will help you get up and running with Web3. Here's a rundown of how to find the right one, plus 6 things you should consider.