Customer engagement

We look at the limitations of monetary incentives, the appeal of experiential rewards, and how to start building an emotional connection with your customers.

Transactional rewards, like discounts and points, have drawbacks. Here are 12 better ideas for rewarding your customers.

We discuss the benefits of increasing customer engagement and look at the impact it has on customer retention and expansion.

Engagement marketing means developing a two-way conversation between your business and your audience. Could this be your brand's secret weapon?